JewelryPayless.com Blog

With all of drama surrounding Tiger Woods these days, there’s really no surprise that a lot of sponsors are beginning to drop him. The ad campaign that he was involved in for the watchmaker, Tag Heuer, will be removing the billboard ad that shows Tiger Woods sporting one of his watches. The CEO of the company, Jean-Christophe Babin, told the Swiss Daily Le Matin that the company had to take into account the sensitivity of the consumers in relation to the events that had taken place with the pro golfer. One of the billboards is located south of Boston, along I-93; it has Woods on there advertising for Toodie’s Fine Jewelry in Quincy.

Then he has another poster board ad that advertises Carter’s Diamonds and Fine Jewelry in Danvers, which is located on Route 114 in Danvers. The president of Clear Channel Outdoor’s Boston Division, Stephen Ross, said that he will be replacing the Tiger Woods ads with celebrity-free advertisements. They are doing this because they are afraid of what people may think — of course, no one wants to be caught dead supporting Tiger Woods and his infidelity. Although Ross has yet to receive any complaints of his ads, he will soon replace the billboard that has of a serious looking Tiger Woods that asks, “What are you made of?” Tag Heuer is trying to protect their image and their clients. The owner of Carter’s contacted the Swiss watchmaker and offered to replace the billboard for free, right after he heard about the sex scandal.