Madonna and Daughter to Start Clothing Line
As the title reads, Madonna and her 13 year old daughter, named Lourdes, are planning to launch a new clothing at Macy’s. Believe it or not, it will have a leather and lace, 80s style. Guess what the name of the line will be called! None other than Material Girl. The new line will feature clothing, shoes, handbags and jewelry. Then later next year, they’ll be planning to launch a couple of fragrances for the line. Material Girl is basically aimed towards the teen youth and their budget, so they shouldn’t be too expensive. On average, everything is lower than $40 bucks.
Macy’s is looking to bring lots of teens into their store with the Celebrity’s endorsement. Other celebrity lines that Macy’s carries include Kouture by Kimora juniors line, brought to you by Kimora Lee Simmons. Then other stars like Britney Spears has her apparel set to be sold at Kohl’s called Candie (coming this month), Miley Cyrus, Jonas Brothers and Taylor Swift all have their lines featured at Walmart.
“A lot of times, celebrities’ brand equity can wane at the drop of a hat, so making a true long-term investment in a celebrity brand can be a bit risky,” said Kelly Tackett, senior analyst for apparel at the consulting firm Kantar Retail.
We will see how well Material Girl sells and whether teens will really enjoy rockin’ the 1980s looks.
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