This jewelry line won’t be for the everyday people. Instead, the jewelry will be for Procop’s network of clients only. As a marketing move, this is a very great idea because this will ensure that she makes top dollar for her pieces, which will benefit her charity even more. Only the wealthy will be able to afford these jewelry pieces anyway. Since she is making the line exclusive, it will make the pieces a must have for many celebrities, plus it will build up the client base of Procop. Jolie’s ultimate goal is to raise as much money as possible, not to see how many fingers and necks will be wearing her pieces, so this is definitely a smart way of doing so.

Another celeb who will be dropping a jewelry line for a cause is Sharon Stone. The proceeds will be going to her charity called Drop in the Bucket, which helps to supply clean water to different communities in Africa. The collection will be called Maji and will feature pieces designed by her and DAMIANI. The collection features diamonds, which is ironic since Africa’s most controversial industries involves diamonds. There will be earrings, bracelets and pendants available. The line launched last month in Beverly Hills.

Another popular celebrity that is starting a jewelry collection is Jane Seymour from Dancing with the Stars and Dr. Quinn Medicine Woman. Her Open Heart line of jewelry has been out since spring of 2009. The line is exclusively sold at Kay Jewelers. Jane’s collection has proven to be her best medicine — she’s been completely involved in the jewelry line. The inspiration of Open Heart came from a nasty divorce she went through. Drawing open hearts has allowed her to express herself. She says that if your heart is open, love will always find its way in.