Celebrities were given the opportunity to showcase and present their favorite charity for a local billboard campaign that was for educating the masses about a cause that was worthwhile. Randy Jackson came to promote his Randy Jackson Eyewear and Hunter Steven was there with her handmade Hunter Fashion Hair Clips; the proceeds of the clips are given to organizations that help to promote, spiritual, mental and physical development for young girls. Okobo was also there presenting one-of-a-kind footwear that were designed to deliver a message of hope and change.

On the jewelry end, Zen Jewels by Jen, was presented on site and was receiving lots of attention. Energy consultations were being given to the celebrities, as well as spiritual gemstone jewelry that were given as a gift to help connect the celebrities with their higher self. Also presenting gifting jewelry and handcrafted South American artisanship with contemporary designs, was Audra & Dalilah. The company is called Three and was offering fashionably functional bags and accessories for girls and women. They also offered professional men’s gear, called “Big Wave”. Coverings for Ipods and cell phones, called Mocks, were also available.