4.20.06: JewelryPayless.com Makes a Move on eBay
Online retailer Jewelrypayless.com moves to top seller on eBay using volume discounting in the face of the rising costs of precious metals.
Los Angeles, CA (PRWEB) April 20, 2006 -- Online retailer Jewelrypayless.com has grown into a top eBay seller reaching the milestone of 40,000 feedback recently with a positive rating of 99.6%. Jewelry is one of the more competitive markets on eBay.com featuring over 150,000 individual listings in this category alone. eBay is the largest online marketplace for new and used merchandise.
Jewelrypayless started selling primarily silver and cubic zirconia jewelry on eBay in 2002. They currently maintain over 3,000 listings ranging from necklaces, earrings, rings and pendants. Most of their sales come from two very different markets. The primary market is composed of women between 18 and 40 who tend to buy engagement style rings and charm bracelets. The secondary market focuses on young men who are interested in hip hop crosses and bullet chains laced with faux diamonds. This diversity has allowed Jewelrypayless.com to gain a slice of the market share in multiple thriving industries.
They have since launched a website adhering to the same philosophy which helped them become a top seller on eBay. CFO Cuong Diep said recently, ”We are excited by the opportunity a dynamic marketplace like eBay offers. We look forward to expanding our exposure on eBay while continuing to provide the lowest prices available on net.”
The stand alone website portion of their business has recently experienced more traffic due to higher rankings in search results and brand name recognition on eBay resulting in boosted sales. The price of silver has doubled in the past year to currently $13 per ounce. This is due to increased demand for silver as well as the increase in gold prices which has buoyed the precious metals market. As a result, wholesale costs have skyrocketed forcing retailers to raise prices.
Jewelrypayless.com has been affected by the increase in wholesale pricing but not as dramatically as many competitors, as they have ties directly to manufacturers abroad. They subscribe to the idea of ‘wholesale to the public’ which allows them to be less concerned about the maximum profit margin and more concerned about the volume of business, resulting in an advantage to the customer.
Jewelrypayless.com is an online retail website featuring sterling silver and cubic zirconia jewelry, located in Southern California. Office:626-571-5874, email: support@jewelrypayless.com. |